MTV Desi is back in Amrikan land. Only it’s not called MTV Desi anymore – it’s plain old MTV and me thinks being beamed straight from India. Which is fantastic because the songs are chronologically right and not from 1700 B.J. (Before Jeetendra) times. And there are plenty of them – Chitrahar forever ! The Indian music industry is definitely churning away. This does mean that we forego our fix of the International Desi scene (ie; no Juggy D or Josh) but it still has it’s plusses. Like it’s really nice to be able to see trailers for upcoming desi films, and new music releases. Kind of fills in the hole left by other Desi channels. This beam-from-India model seems viable to me; it’s got lots of ads and lots of different programming. Speaking of the ads has anyone seen the KFC “Finger lickin’ good” (Taste ko waste mat karo darling) ad ?

And programming wise MTVIndia’s got 5-6 VJ’s who do almost everything. There’s Anusha, RanVijay, the two Cyruses, Mia and Nikhil. Mia’s got this whole frail Nicole Kidman thing going, doing the Saturday Shuffle. Which is kind of attractive because she seems a little goofy and doesn’t seem to take herself very seriously. A whole persona of Mia exists – you can email her, drop by her Facebook account etc. A couple of days back caught Nikhil anchoring a request show where he seemed to be ensconced in this highly modern-looking pad – laptop and all. Nikhil who’s probably getting older (like the rest of us) is showing it. A paunch, tight T shirt, and tapering jeans really do not do much for an out-of-shape MTV VJ. Not ageing gracefully that one – maybe they could apply some of that crazy-sexy-cool on him.

Meanwhile am awaiting Roadies Season 5 which kicks off Oct. 12th, and biding my time watching “Ranvir Vinay aur kaun”.