Watching NDTV the other day, I come across this ad. for Koffee with Karan. Oooh, why is a rival channel (NDTV) advertising KWK which comes on Star ? Only it’s not exactly “Koffee with Karan” – it’s actually a preview for “Koffee with Karan”. A full-fledged program, by itself. On NDTV.

How is Johar managing to get away with this ? Why is Star not raising hell ? How is selling a preview of a “Star” program on NDTV, not a violation of some of that fine print on the contract which I’m sure Johar signed with Star TV ? A preview of KWK should actually go to Star. Agreed that Johar now has a stake in NDTV but that doesn’t mean you can actually take the fizz out of a program on a rival network. Is it ethical ? And ethics be damned, is it legal ?

Still, I must admit with the second season of KWK, I have bigger problems at hand. By the will of the TV Gods, KWK and “The Apprentice” now come on Sundays at the same time, and I must decide which one to record and which one to watch in real time.