{"id":148,"date":"2007-09-28T09:53:00","date_gmt":"2007-09-28T09:53:00","guid":{"rendered":"http:\/\/www.fridaynirvana.com\/fiction\/2007\/09\/mtv-for-desis-is-back.html"},"modified":"2011-06-30T20:30:53","modified_gmt":"2011-06-30T20:30:53","slug":"mtv-for-desis-is-back","status":"publish","type":"post","link":"https:\/\/www.fridaynirvana.com\/fiction\/2007\/09\/mtv-for-desis-is-back.html","title":{"rendered":"MTV (for Desis) is back"},"content":{"rendered":"<p>MTV Desi is back in Amrikan land. Only it\u2019s not called MTV Desi anymore \u2013 it\u2019s plain old MTV and me thinks being beamed straight from India. Which is fantastic because the songs are chronologically right and not from 1700 B.J.  (Before Jeetendra) times. And there are plenty of them \u2013 Chitrahar forever ! The Indian music industry is definitely churning away.  This does mean that we forego our fix of the International Desi scene (ie; no Juggy D or Josh) but it still has it\u2019s plusses. Like it\u2019s really nice to be able to see trailers for upcoming desi films, and new music releases. Kind of fills in the hole left by other Desi channels. This beam-from-India model seems viable to me; it\u2019s got lots of ads and lots of different programming. Speaking of the ads has anyone seen the KFC \u201cFinger lickin\u2019 good\u201d (Taste ko waste mat karo darling) ad ?<\/p>\n<p>And programming wise MTVIndia\u2019s got 5-6 VJ\u2019s who do almost everything. There\u2019s Anusha, RanVijay, the two Cyruses, Mia and Nikhil. Mia\u2019s got this whole frail Nicole Kidman thing going, doing the Saturday Shuffle. Which is kind of attractive because she seems a little goofy and doesn\u2019t seem to take herself very seriously. A whole persona of Mia exists \u2013 you can email her, drop by her Facebook account etc. A couple of days back caught Nikhil anchoring a request show where he seemed to be ensconced in this highly modern-looking pad \u2013 laptop and all. Nikhil who\u2019s probably getting older (like the rest of us) is showing it. A paunch, tight T shirt, and tapering jeans really do not do much for an out-of-shape MTV VJ. Not ageing gracefully that one \u2013 maybe they could apply some of that crazy-sexy-cool on him.<\/p>\n<p>Meanwhile am awaiting Roadies Season 5 which kicks off Oct. 12th, and biding my time watching \u201cRanvir Vinay aur kaun\u201d.<\/p>\n<div class=\"blogger-post-footer\"><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/blogger.googleusercontent.com\/tracker\/11570614-3261499135724872003?l=reviewroom.blogspot.com\" alt=\"\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>MTV Desi is back in Amrikan land. Only it\u2019s not called MTV Desi anymore \u2013 it\u2019s plain old MTV and me thinks being beamed straight from India. Which is fantastic because the songs are chronologically right and not from 1700 B.J. (Before Jeetendra) times. And there are plenty of them \u2013 Chitrahar forever ! The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_17000648_17000648":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uag_custom_page_level_css":"","footnotes":""},"categories":[10,50,8],"tags":[],"class_list":["post-148","post","type-post","status-publish","format-standard","hentry","category-india","category-series","category-tv"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-thumbnail":false,"sow-carousel-default":false},"uagb_author_info":{"display_name":"amodini","author_link":"https:\/\/www.fridaynirvana.com\/fiction\/author\/admin"},"uagb_comment_info":1,"uagb_excerpt":"MTV Desi is back in Amrikan land. Only it\u2019s not called MTV Desi anymore \u2013 it\u2019s plain old MTV and me thinks being beamed straight from India. Which is fantastic because the songs are chronologically right and not from 1700 B.J. (Before Jeetendra) times. And there are plenty of them \u2013 Chitrahar forever ! The&hellip;","_links":{"self":[{"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/posts\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":1,"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/posts\/148\/revisions"}],"predecessor-version":[{"id":802,"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/posts\/148\/revisions\/802"}],"wp:attachment":[{"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/categories?post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/tags?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}