{"id":49,"date":"2010-03-30T06:01:00","date_gmt":"2010-03-30T06:01:00","guid":{"rendered":"http:\/\/www.fridaynirvana.com\/fiction\/2010\/03\/the-unbearable-lightness-of-being.html"},"modified":"2011-06-30T20:18:30","modified_gmt":"2011-06-30T20:18:30","slug":"the-unbearable-lightness-of-being","status":"publish","type":"post","link":"https:\/\/www.fridaynirvana.com\/fiction\/2010\/03\/the-unbearable-lightness-of-being.html","title":{"rendered":"The unbearable lightness of being"},"content":{"rendered":"<p>The BBC reports :<\/p>\n<blockquote><p><i>. . . demand for fair-complexioned brides and grooms to grace these occasions is as high as ever<\/i><br \/><i><br \/><\/i><br \/><i>Fuelling this demand are the country&#8217;s 75-odd reality TV shows where being fair, lovely and handsome means instant stardom.<\/i><br \/><i><br \/><\/i><br \/><i>As a result, the Indian whitening cream market is expanding at a rate of nearly 18% a year. The country&#8217;s largest research agency, AC Nielsen, estimates that figure will rise to about 25% this year &#8211; and the market will be worth an estimated $432m, an all-time high. <\/i><\/p><\/blockquote>\n<p>Entire article <a href=\"http:\/\/news.bbc.co.uk\/2\/hi\/8546183.stm?lsm\">here<\/a>.<\/p>\n<div class=\"blogger-post-footer\"><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/blogger.googleusercontent.com\/tracker\/11570614-4146111900325494738?l=reviewroom.blogspot.com\" alt=\"\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The BBC reports : . . . demand for fair-complexioned brides and grooms to grace these occasions is as high as everFuelling this demand are the country&#8217;s 75-odd reality TV shows where being fair, lovely and handsome means instant stardom.As a result, the Indian whitening cream market is expanding at a rate of nearly 18% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_17000648_17000648":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uag_custom_page_level_css":"","footnotes":""},"categories":[9,35,10,24,21],"tags":[],"class_list":["post-49","post","type-post","status-publish","format-standard","hentry","category-culture-and-society","category-dumb-things-people-say-and-do","category-india","category-recommended","category-women"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-thumbnail":false,"sow-carousel-default":false},"uagb_author_info":{"display_name":"amodini","author_link":"https:\/\/www.fridaynirvana.com\/fiction\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"The BBC reports : . . . demand for fair-complexioned brides and grooms to grace these occasions is as high as everFuelling this demand are the country&#8217;s 75-odd reality TV shows where being fair, lovely and handsome means instant stardom.As a result, the Indian whitening cream market is expanding at a rate of nearly 18%&hellip;","_links":{"self":[{"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/posts\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":1,"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/posts\/49\/revisions"}],"predecessor-version":[{"id":768,"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/posts\/49\/revisions\/768"}],"wp:attachment":[{"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/media?parent=49"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/categories?post=49"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/tags?post=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}