{"id":79,"date":"2009-07-25T09:26:00","date_gmt":"2009-07-25T09:26:00","guid":{"rendered":"http:\/\/www.fridaynirvana.com\/fiction\/2009\/07\/in-all-fairness.html"},"modified":"2011-06-30T20:13:25","modified_gmt":"2011-06-30T20:13:25","slug":"in-all-fairness","status":"publish","type":"post","link":"https:\/\/www.fridaynirvana.com\/fiction\/2009\/07\/in-all-fairness.html","title":{"rendered":"In all fairness"},"content":{"rendered":"<p>It is an expectation in society that women must be \u201cfeminine\u201d, i.e.; you\u2019d better not have hair on awkward places (like your arms !!) , your eyebrows must be plucked to appear shapely and avoid the dreaded uni-brow, and you must at all costs avoid the VPL. Don\u2019t know (or don\u2019t care) what that is ? Well, welcome to the club !<\/p>\n<p>Since the last time I wrote an <a href=\"http:\/\/reviewroom.blogspot.com\/2007\/02\/fair-and-lovely-and-worth-it.html\">article<\/a> about this, it seems that things have gone from bad to worse. There are not less advertisements on fairness, there are more. There is this particular advertisement that is quite annoying. It is for Vaseline Healthy White Skin Lightening lotion, and shows a young woman playing tennis in sweat pants and T shirt. Her coach advises her that pants are OK for tennis practice but she must wear a tennis dress for the big game. Well, the girl listens and how ! Since the skin on the rest of her body is darker than her face, she decides to use Vaseline to lighten it\u2019s color to match her face. Here it is :<\/p>\n<p>[youtube=http:\/\/www.youtube.com\/watch?v=7X_UfwKLf3s]<\/p>\n<p>Yup, it\u2019s not like you have to play that match and win girl, your all-body skin color had better match the peaches and cream complexion of your face !Talk about pressure !<\/p>\n<p>I went to Vaseline\u2019s website, and this what they had to say about it :<\/p>\n<p><em>Vaseline Healthy White Skin Lightening Body Milk <\/em><br \/><em><br \/>Skin glows when it is in its healthiest condition, even your body skin.<\/p>\n<p>When it\u2019s healthy and cared for, our skin has the natural ability to maintain a light tone and clear texture. Unfortunately, when it\u2019s exposed to the sun, the skin\u2019s natural lightening processes are interrupted. Pigment producing cells become increasingly active, tanning the skin, and leaving it several shades darker than it\u2019s supposed to be.<\/p>\n<p>New, Vaseline Healthy White skin lightening body milk works with the skin to reverse signs of darkening and prevent future pigmentation. <\/em><br \/><em><br \/><\/em>Besides the fact that this is faulty logic; wouldn\u2019t you expect the skin on your face to be darker than the skin on the rest of your body, why exactly would it be this bothersome to have it a shade darker ? Trying to be matchy-matchy are we ?<\/p>\n<p>Yes, I understand the issues with protecting your skin against cancer etc. but these ads. are not about your health \u2013 they are about \u201cappearing\u201d aesthetically healthy. Also, the ad. implies that the product can restore skin to it\u2019s previous (fairer) state. And what of the women born with darker skin ? Woe betide them, huhn ?<\/p>\n<p>I have problems with this kind of marketing unlike that of regular make-up, because while make-up enhances you for a while, it is understood that you are you, and you will remain yourself \u2013 if you get my drift. This push to become \u201cfairer\u201d or lighter or white or more luminous is like telling you that you should grow taller, or get a sharper nose \u2013 it subtly denigrates you for what you essentially are.<\/p>\n<p>In this advertisement, we have this beautiful model \u2013 and she can only be a model with that face and that body \u2013 looking all glum, because hai, the the skin color on her legs doesn\u2019t match the skin color on her face. A normal girl with half the brains would thank the Good Lord for those legs and that body and flawless face and not worry her head about imperceptible changes of skin color. Positive messages for our daughters anyone ?<\/p>\n<p>Note that while this particular ad. airs on desi TV, there are plenty of such ads. on American television too \u2013 they hint at \u201cluminous\u201d (yeah, right!) skin.<\/p>\n<div class=\"blogger-post-footer\"><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/blogger.googleusercontent.com\/tracker\/11570614-2623028300582069394?l=reviewroom.blogspot.com\" alt=\"\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It is an expectation in society that women must be \u201cfeminine\u201d, i.e.; you\u2019d better not have hair on awkward places (like your arms !!) , your eyebrows must be plucked to appear shapely and avoid the dreaded uni-brow, and you must at all costs avoid the VPL. Don\u2019t know (or don\u2019t care) what that is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_17000648_17000648":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uag_custom_page_level_css":"","footnotes":""},"categories":[9,35,10,24,21],"tags":[],"class_list":["post-79","post","type-post","status-publish","format-standard","hentry","category-culture-and-society","category-dumb-things-people-say-and-do","category-india","category-recommended","category-women"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-thumbnail":false,"sow-carousel-default":false},"uagb_author_info":{"display_name":"amodini","author_link":"https:\/\/www.fridaynirvana.com\/fiction\/author\/admin"},"uagb_comment_info":7,"uagb_excerpt":"It is an expectation in society that women must be \u201cfeminine\u201d, i.e.; you\u2019d better not have hair on awkward places (like your arms !!) , your eyebrows must be plucked to appear shapely and avoid the dreaded uni-brow, and you must at all costs avoid the VPL. Don\u2019t know (or don\u2019t care) what that is&hellip;","_links":{"self":[{"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/posts\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":1,"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"predecessor-version":[{"id":725,"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/posts\/79\/revisions\/725"}],"wp:attachment":[{"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fridaynirvana.com\/fiction\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}